Greenwashed
All / Barriers to Zero Waste / Consumer Culture

Greenwashed

With most products now claiming some sort of green claim to fame it’s important to distinguish real benefits from the marketing ploys. To this point, this great little info-graphic below explains the various types of greenwashing and provides some interesting statistics. Green claims are big business as this graphic suggests that 9 out of 10 shoppers … Continue reading

Ikea – stop playing games with my heart
All / Barriers to Zero Waste / Consumer Culture / Uncategorized

Ikea – stop playing games with my heart

So I’ve clearly got a love/hate thing going on with Ikea. You’ll remember that I commended the Swedish giant for offering one of the original ‘classy’ food court experiences with real cutlery, glasses and dishes instead of disposables. Then I changed face and accused Ikea of facilitating unnecessary consumption with its shoddy furniture that values style over quality and durability. After … Continue reading

All / What is Zero Waste

Philosophy and Waste

In November 2011, I presented my zero waste research at a Philosophy and Waste conference at the University of Southern Illinois. Although much philosophical thinking is beyond my comprehension, considering waste within this discipline reveals some interesting points. Using the ever so trusty Wikipedia, philosophy is defined as, “the study of general and fundamental problems, such as … Continue reading